Stop the blink tags
I’ve noticed that there are an awful lot of bricks and mortar establishments using the equivalent of <blink> tags to catch people’s attention. I’m talking about flashing lights, some as “subtle” as emergency or road work rotating lamps stuck on top of signs. Some pachinko palours have bright and excessively powerful strobe like lights.
Does it catch people’s attention? Most likely. But at least subconciously there are negative connections tied to the memory of the shop or business. One being the irritation, and one of unsophistication of the business. When there is so much competition out there, you want to be remembered, but you want to be remembered in a positive light (pun intended). Most web sites have learnt this from experience, I just wish the real world would follow suit.





















